Year
2025
Focus
Agentic AI & Live avatar
AI Video Platform
Kaltura
ABOUT THE PROJECT
I designed a flow for Kaltura’s “Summary & Chapters” feature, which focused on improving usability, engagement, and AI-credit adoption. Through clearer drafting flows and new AI tools, the experience helps users create structured video summaries more efficiently while aligning with business goals.
PROBLEM STATEMENT
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The existing flow exposed usability issues that limited adoption of key AI features.
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​Users frequently defaulted to manual video editing instead of using AI-powered tools.
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Many users struggled to understand how to effectively use the AI video editing features.
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As a result, the AI tools were underutilized and failed to deliver their intended value.
CUSTOMER ANALYSIS
To better understand Kaltura’s user flows, I grouped users into four primary segments to clarify their different goals and needs.
USABILITY TESTING
To validate the effectiveness of the existing flow, an unmoderated usability study with defined scenario was conducted to assess user satisfaction and uncover unmet needs.
The study was built and analyzed in Dovetail with 8 recruited participants via Respondent, and a structured tagging system to synthesize qualitative insights.
CONCLUSIONS
Some functions weren’t visible enough during the flow and were overseen by the testers, and some elements that should’ve served as indicators - were missing.
Users would like flexible editing options, including AI driven editing and control over content structure.
The testers expressed interest in different features that didn't exist in the previous version.
CONCLUSIONS
The challenge wasn’t a lack of UI clarity, but a lack of meaningful adoption. Redesigning buttons or adjusting their placement alone wouldn’t drive real impact.
To create real business value, the focus needed to shift away from manual editing and surface-level UI tweaks toward driving adoption of AI features:
helping users understand, trust, and actively use them.
Using AI features for content tuning instead of manual features
Client decides to upgrade/buy larger plans
Client spends more credits out of their limited plan
Translates into revenue growth from AI features
USER JOURNEY (GENERAL)
PROTOTYPE (MAIN FLOWS)
Refine tone
Adjust the summary's tone using AI, by tailoring their preferance from the options or choose from the pre-made templates. This features gives the user the ability to change the content's voice slightly, without generating a whole new summary.
Refine tone
Customize chapters
Shape the chapters stracture, by choosing the chapter and then choosing the preferred action you'd like to perform over it - merging with other chapters or dividing the chapter.
Fine-tine content
Tune the summary’s content across all or selected chapters with customized keywords or pre-made templates.
